While form might follow function, function is much more complicated today.

Good design is tough.Making good design automation software is tough as well..

The Creative Technologies team at Bryden Wood aims to excel at both of them – for a reason.. Design first.Design is too manual, it’s too slow, it’s not transparent or traceable, labour is wasted, and effort is invested into the wrong parts of the process.Nearly everyone in the Creative Technologies team is an architect or engineer who has experienced this first hand.

No-one will want to be an architect if it’s boring.But architects’ potential impact on the built environment is constantly smothered because they have to do a ton of boring stuff and can’t focus on what they want to be doing and where they can add the most value; which is the clever, creative stuff.. Software next.

The software we use in the construction industry is designed (as for every industry) to appeal to a wide audience and to deliver functionality to the largest number of users.

This means it will often support mainstream design behaviours but it won’t push the boundaries of the possible.’ and the Construction Innovation Hub’s ‘.

Product Platform Playbook.’, which describes it as ‘seminal’.

The P-DfMA approach is also central to the Infrastructure and Project Authority’s ‘.Transforming Infrastructure Performance: Roadmap to 2030.